Dispatch

Leverage AI to produce emails that personalize content for recipients

Discern

Determine that your email recipient list is up to date and accurate

Disarm 

Overcome resistance to opening by optimizing for mobile devices

More >

More >

More >

Email Marketing Continues Evolving to Stay Cutting Edge in Marketing

When it comes to innovation, email marketing is not exactly new. But years after being unveiled, email marketing still garners excellent results. In fact, this approach stands just below social media marketing and content marketing in effectiveness. In addition, email marketing remains equally adept reaching old and young. Let's review how you can fine tune your approach to enable your email marketing to reap even greater ROI. Read on.

Phone:
708-246-4211

USE THE LATEST TRICKS TO KEEP EMAIL LISTS CLEAN AND TIDY

To wrest the greatest effectiveness from your email marketing campaigns, ensure your lists of email recipients are kept squeaky clean by routinely ousting the addresses of those who are inactive, inoperative or unengaged. Newer technologies are available to allow marketers to readily achieve this result. Software powered by AI can separate and pinpoint those recipients who have not opened or clicked an email recently, removing them from mailing lists. Another option: use email validation services able to validate addresses in real time through application programming interface (API).

We email you evidence that email marketing continues to evolve to endure among the most effective ROI producers, and show how to make your email campaigns even more effective.

How important is optimizing your email marketing campaigns for mobile? Studies have shown half of all recipients delete any email not optimized for the small screen.

Read The One-Hour Street Smart MBA on Email Marketing Metrics: No-Fluff Lessons for Real-World Email Marketing Success, by P. Sharma.

Studies indicate three types of emails spawn the largest ROI for marketers. They are customer engagement emails, promotional emails and newsletters.

Email or call us at 708-246-4211 to acquire knowledge about email marketing’s continued status in sparking ROI, and ways to ratchet that return still higher.

CUSTOMIZATION AND SMALL SCREEN OPTIMIZATION LOOM LARGE

Today’s marketing emails can be tailored to recipients’ likes and needs like never before. With the right knowledge, prompts and AI tools, hyper-personalized email content can be generated to tie in with recipients’ buying preferences and histories. Check and double check your customization efforts by accessing data from surveys and polls. Ensure your email messages are optimized for the screens of mobile devices, where most marketing emails are opened today. Good mobile experiences boost odds emails will be opened and clicked through.

Email marketing techniques we’ve outlined are crucial to achieving tip-top ROI from your campaign dollars. Let’s pore over several other suggestions in building email marketing campaigns that help elevate customer trust and capture conversions.

• Make Emails Interactive. Delight your audience in unexpected ways by including interactive content within marketing emails. Asking them to participate by swiping, tapping or playing with content keeps them involved longer with each email,.
• Use UI Principles. UI, or User Interface, is a method of garnering attention through the appearance and function of email elements. Using consistent branding, presenting organized information and incorporating clickable CTAs all contribute to success.
• Build authenticity. If recipients aren’t sure of your email’s legitimacy, conversion will be a serious problem. Consider using Brand Indicators for Message Identification (BIMI) to help your audience confidently identify your emails as credible and worthwhile.