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Leverage new brand-friendly features when marketing on Pinterest

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Affirm Pinterest now provides customers with broader buying options

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Obtain greater user engagement and more powerful brand performance

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Pinterest Gives Brands More Reason Than Ever to Market on Its Platform

How much marketing firepower do brands gain via Pinterest? Consider this: One in three shoppers on the site report incomes above $100,000. In addition to spending power, Pinterest users avidly engage with Pins; more than 87% of Pinterest users have made a purchase based on the platform’s content. And now, following the platform’s recent upgrades, users can easily learn exactly where they may buy your product.

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708-246-4211

PINTEREST HAS REMOVED BRANDS’ INDECISION ABOUT PIN LINKS

No longer must brands decide whether to link their products’ Pins to their own websites (where customers can capture more insightful information) or to larger retail host platforms (where brands likely gain greater sales through site familiarity). Recently unveiled Pinterest features let users simply tap pinned products and instantly learn which retailers offer them, enabling them to conveniently purchase from their preferred retailers. Result: Brands mobilize greater purchasing activity by giving Pinterest visitors the option of buying over the retail platforms most familiar to them.

We tack up a message that merits reviewing: Pinterest’s newly introduced features can help brands sell more by giving customers a greater number of purchase options.

An Adobe independent study found 73% of respondents reported Pinterest visual search results were more effective than searches over traditional search engines. What’s more, 36% of those responding report they launched searches on Pinterest, rather than traditional search engines.

Read Content Marketing: 7 Day Pinterest Plan: Build Your Brand and Attract an Audience with Pinterest for Business, by Michelle Buck.

Pinterest rewards brands whose Pins are saved by making more of that brand’s content visible. This means brands’ Pinterest marketing strategies should prioritize saves.

Email or call us at 708-246-4211 to learn how to benefit from the newest business-generating features Pinterest has served up to brand marketers

ADDITIONAL PINTEREST ENHANCEMENTS FURTHER BENEFIT BRANDS

Pinterest didn’t stop with the improved features above. The platform also teamed with Pear Commerce and MikMak, ecommerce-streamlining platforms that help facilitate online purchases. The former, Pinterest’s free platform, lets advertisers readily place where-to-buy links through Pinterest Ad Manager, helping shoppers access thousands of retailers in 165,000 stores. MikMak’s existing brand partners profit from the coupling of MikMak’s where-to-buy technology and Pinterest Ads Manager, accelerating sales while also helping brands benefit from a process guided by richer analytics.

While these newly introduced Pinterest features commandeer rapt attention from brands, they’re by no means the only way marketers can profit. Read on for more.

• Visuals stir emotions. Pinterest’s reliance on still visuals or videos lets brands with aesthetically pleasing products reach customers at a visceral level. That emotion-driven response helps brands create greater engagement and brand loyalty.
• Strong staying power. Posts on Instagram or X tend to disappear quickly. Not so Pinterest content. Pins can continue to benefit brands’ engagement and traffic for years after they’re posted, providing maximum return for a minimal investment of time.
• Focus the impact. Pinterest also empowers brands to optimize results by zeroing in on niche audiences more attuned to their products or services. Use of descriptive keywords can draw highly targeted audiences, enabling marketing dollars to s-t-r-e-t-c-h further.