Relate

Tell impactful stories that engage your brand’s audience

Create

Generate trust, credibility and awareness via lively storytelling

Await 

Recount stories that pull in UGC usable in ads, PR and social

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Why Storytelling Sells: How Brands Can Win Hearts and Capture Markets

Author Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.” We couldn’t agree more. That’s why your brand should use stories to advance its advertising, public relations and social media marketing campaigns. Stories profoundly resonate with audiences, forging impactful narratives that spawn trust and brand value. Here’s how to enlist storytelling in ads, PR and social media.

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708-246-4211

STORYTELLING IN ADS HIKES MEMORABILITY, BRAND RECOGNITION

Would you like your brand advertising to seize attention and recall, while also spurring action? You’ll generate these benefits and more by weaving storytelling into your ads. Studies show information is more readily absorbed and recalled when it’s included in a compelling story. Moreover, stories boost engagement by stirring emotions and/or pulling audiences into their narrative arcs. Folks who have been drawn into a brand story often become the most loyal customers. Given these upsides, it’s no surprise successful brands use storytelling ads to transition audiences into buyers.

We hold audiences spellbound over the importance of storytelling in marketing, recounting how effective stories can amplify ads, public relations and social media.

The big-name brands using storytelling provide proof positive of its effectiveness. They include Nike, Dove, Coca-Cola, LEGO, Guinness, Airbnb and Apple.

Read Storytelling for Business: How To Tell Stories That Connect, Captivate and Convince, by Philipp Humm.

Short-form video storytelling represents a growing force in digital marketing. Stories ability to lure audiences and get them pulling for protagonists is amplified when related in video. The form is especially appealing to Millennials and Gen Z consumers. According to the Digital Marketing Institute, brands that parlay strategic storytelling enjoy average increases of 23% in engagement and 19% in conversion. Little wonder, given 92% of customers report wishing ads seemed more like stories.

Email or call us at 708-246-4211 tolearn the importance of igniting storytelling’s firepower in your brand’s advertising, public relations and social media endeavors.

STRONG PUBLIC RELATIONS EFFORTS DRAW ON GREAT STORYTELLING

Alone, a press release or an email message won’t necessarily command attention. But incorporate a story within those public relations tools, and the tactics likely will begin cementing connections with intended audiences. As we’ve learned, storytelling evokes emotions by pulling readers or viewers into the message. It can help convey a brand’s human side, stimulating trust and loyalty. Creative storytelling can carve a distinctive place for brands in crowded fields. And storytelling can simplify a complex message in a way that helps audiences understand, remember and respond.

We’ve itemized the many reasons for leveraging the power of storytelling in ads and PR. Social media benefits as much or more from storytelling, as we relate next.

• Provide “social proof.” Stories relating how your brand solved problems for customers furnish memorable evidence your product or service remains worth trying. Customers who "see themselves” in that situation will look to your brand for solutions.
• Reach niches. Social media’s many platforms let brands tailor their storytelling to differing audience interests, dreams and pain points. In this way, one story told in slightly different ways can reach -- and resonate with -- multiple target audiences.
• Build community. The combination of social media and storytelling can be used to encourage UGC and spark conversations between customers and your brand. This interaction can help beget a community of folks interested in your product.