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Pinpoint subreddits that converge with your brand or industry

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Dialogue with customers whose passions align with your brand

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Seize opportunities to respond to customers’ pressing needs

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Reddit Offers Your Brand Opportunity to Heighten Organic Visibility

If you’re marketing via conventional social media platforms, please be advised the SEO approaches of the past no longer cut the mustard. The recent Google-Reddit content licensing deal has propelled Reddit higher in Google search over the past year. That’s helped make Reddit one of the top 10 most-visited sites in the U.S. Here’s why you’ll want to leverage this niche-centric channel to boost SEO and amplify engagement.

Phone:
708-246-4211

USING REDDIT POSITIONS YOUR BRAND BEFORE COVETED AUDIENCES

Who represents a typical Reddit user? It’s someone who prioritizes engagement, savors interacting about niche subjects and seeks valuable, authentic content. Reddit users are eager to advance their opinions, debate topics important to them and share both their pain points and fervent wishes. The real-world, relevant and original content Reddit users create presents audiences with genuine insights, yielding high engagement and SEO. This can make Reddit users receptive audiences for your brand, as long as you rein in self-promotional content, for which they possess scant tolerance.

We pore over the decidedly different practices, customs and SEO benefits of Reddit, exploring why brands should leverage the channel to build customer engagement.

Reddit’s more than 97.2 million daily users can sift through about 3.4 million subreddits that exist on the Reddit platform, approximately 134,000 of them active.

Read Reddit Marketing Insights: Engage 50 Million Users Swiftly! by Michael Fink

Some brands, such as those relying on glossy imagery, may not do well on text-heavy Reddit. But Reddit’s ability to help many is evidenced in the wide variety of brands that have used the site successfully, including Purple Mattress, Nike and the Boston Red Sox.

Email or call us at 708-246-4211 to learn why Reddit has swiftly emerged as a go-to for brands desiring to start a dialogue with customers seeking keen product insights.

IDENTIFY SUBREDDITS THAT DOVETAIL NICELY WITH YOUR BRAND

A seemingly limitless number of “subreddits” exist on Reddit, each serving as forums for specific interests. Your marketing strategy must pinpoint those subreddits that best coordinate with your industry and brand. Once you’ve identified the best subreddits, take part in conversations and debates on those threads. Generously offer advice and guidance to those users seeking solutions to specific issues. Provide helpful, vital content that advances the exchange, never being perceived as hard-sell. Utilize all these approaches, and it’s likely you’ll forge connections with future customers.

Clearly, Reddit’s status as a unique channel poses valuable marketing opportunities. Read on to learn best practices and “Reddiquette” that will help your brand triumph.

• Enlist advocates. Reddit is driven by authenticity. What could be more authentic than your brand advocates discussing or actually showing themselves using your product? Encourage them to share content, boosting brand trust among your audience.
• Stage AMAs. Hosting an “Ask Me Anything,” or AMA, over Reddit can help brands lift credibility, hike awareness and directly engage with targets. AMA’s additional benefit lies in furnishing brands with insights that can drive product improvement.
• Observe customs. Reddit users vote on content and posts, propelling content higher or lower in threads. Adhering to codes of conduct called Reddiquette, such as not being salesy, can help ensure your brand content doesn’t fall victim to downvoting.