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Foster Conversation and Deeper Engagement with Your Coveted Audience

Some social media platforms want users to stay passive, but Instagram Threads prefers its audience take action. The relatively new platform encourages visitors to launch discussions, connect with brands and share insights. Instagram makes it easy for brands to transition their existing Instagram over to Threads. However, Instagram Threads is not for every marketer. Read on to learn whether it’s the right pick for you.

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708-246-4211

YOUR GOALS DETERMINE WHETHER THREADS IS RIGHT STRATEGY

Threads is not the correct strategy for those brands seeking to reach huge audiences. Nor does Threads represent the best game plan for brands whose marketing goals hinge on visually communicating with target audiences. However, if text serves you well as a communication medium, Threads could be the complement to your overall social media strategy. It could also be the correct action step if your marketing plan calls for launching a dialogue with customers who seek a discussion, or if you hope to nurture a community of customers and prospects, or if sharing exclusive content represents a key objective of your brand.

We tie up loose threads by informing readers about Instagram Threads. This relatively new social media platform provides communication attributes to complement traditional Instagram.

Threads and Instagram accounts are seamlessly integrated. A time-saving feature for busy social media marketers!

Read Instagram Threads: The Ultimate Guide to Dominating Instagram’s “Secret” Social Media Platform, by Allen Ewing.

When placing ads in the Meta ads manager for Facebook and Instagram, you’ll find Threads now an option, with video ads in Threads the next innovation.

Email or call us at 708-246-4211 to learn why Threads could be a fresh and exciting addition to your social media marketing strategy.

GO BEYOND PASSIVE PLATFORMS TO REALLY CONNECT WITH TARGETS

Some call Threads a “microblogging platform.” As such, the platform leverages text-based posts and brief comments that tend to be insightful, captivating and sometimes even funny. Threads can help your brand connect to a wide variety of target audiences, while varying the content your brand disburses. Using Threads, brands can boost engagement via contests and giveaways. They can burnish their thought leadership reputation by sharing exclusive targeted content. And they can team with appropriate influencers to broaden the audiences they touch and stir curiosity among customers.

We’ve outlined several benefits that can make Instagram Threads a choice social platform for proactive brands. Now let’s examine the platform’s unique characteristics.

• Filling need. As an Instagram companion app, Threads offers an opportunity not found on Instagram. Users are able to post up-to-500-character, text-only updates, allowing for the dissemination of ideas and thoughts that don’t require images.
• Clickable links. Threads delivers the ability to incorporate clickable links in posts. This highly practical feature enables Threads posts to point readers toward pertinent websites or additional insights.
• More personal. Threads, in contrast with some of the larger social networks, has about 200 million monthly active users. That’s in keeping with Threads’ mission to spark deeper relationships within a more personal network.