Blend

Combine two types of social media to gain business-building synergies

Lend

Give your marketing efforts greater authenticity with dual approach

Spend 

Disburse less of your budget while reaping enhanced customer loyalty

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Paid and Organic Social Media Work in Complementary Ways to Garner Results

Skilled marketers know it’s not enough to use only one kind of social media. They must team paid social media with organic social media. The former reaches greater audiences and delivers leads more quickly. The latter boosts loyalty and builds vital customer relationships. Combined, they help brands learn more about targets and gain the greatest results from posts. Read on for more on this dynamic duo.

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708-246-4211

MIXING SOCIAL MEDIA IN AI ERA PROPELS YOUR MARKETING FURTHER

Studies of marketing channel effectiveness have shown companies capture 40 percent greater return on investment when integrating paid and organic social media. Plus, blending these complementary approaches is all the more essential today, in an era of transformative AI evolution. AI helps make this already effective strategy even more efficacious. The technology can help brands analyze data and optimize campaigns, making paid social media more powerful than ever. Combine these benefits with organic’s ability to cement loyalty and foster strong customer relationships, and your team has forged a winning strategy.

We show simply using organic social media or relying on paid social media is not enough. These two complementary approaches must be wedded for optimal results.

On Instagram, the percentage of followers seeing your organic posts without paid advertising is 5 percent, indicating paid is needed for visibility.

Read Advanced Digital Marketing Strategies for Ecommerce: 9 Mini Master Classes to Drive Sales, Build Loyalty, and Achieve Rapid Growth (Social Media, SEO, Facebook Ads, CRO, Email Marketing, and More), by Michael Wu.

Want to reach customers in every stage of purchase funnels? Organic will build recognition, paid social media will drive conversions.

Email or call us at 708-246-4211 to understand why a holistic approach to social media is necessary for your brand to achieve the results it desires.

USE COMPLEMENTARY SOCIAL MEDIA TO DELIVER COHESIVE MESSAGE

By balancing organic messaging and paid content, brands get the best of both worlds. Organic social media establishes solid groundwork. Paid social media invests brands’ messaging with amplification and reach. Organic social media, such as user-generated content, requires a lesser budget, enabling the brand to spend marketing dollars on paid messages to push traffic and target specific customer types. Together, organic and paid content can drive prospects from awareness to purchase.

In many pairings, two entities are better together than apart. We’ve looked at several upsides of layering paid social atop an organic base. Here are more.

• Circular benefits. What brands learn from organic can benefit their paid efforts and vice versa. For instance, by tracking your most important organic outreach, your brand can learn what to boost through paid social media.
• ROI Evidence. A report found more than 35% of marketers merge paid and organic social media. Two-thirds report confidence in the ROI of their social efforts, helping them lobby for increased budgets by providing evidence their strategy works.
• Accelerated triumph. Knitting together organic and paid outreach can permit brands to leverage sales-driven campaigns to reach objectives more quickly. Paid social media can take prospects to landing pages or check-out carts for quick conversion.