Combine

Mix today’s predictive analytics with old-school, high-touch attention

Refine

Hone interplay between advanced automation and human intervention

Confine 

Limit AI chatbot to simpler queries, reserve humans for more complex asks

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Strike a Delicate Balance Between AI Automation and Human Attentiveness

It’s fine to use AI’s efficiencies to propel marketing efforts forward. But don’t overlook the fact your best prospects continue to require the kind of time-honored customer attention only humans can provide. You can set your brand apart from competitors relying too much on AI by forging the right balance between state-of-the-art technology and humanity. These guidelines can help you achieve that coveted parity.

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708-246-4211

WHILE EMBRACING THE WONDERS OF AI, DON’T FORGET UGC

By leveraging AI, data and automation, marketers can drill down for insights and craft personalized messages that drive customer attention and trigger purchasing. Too much high-tech razzmatazz, however, can leave customers and prospects feeling they’ve lost the traditional human-centric connection they crave. Ensure your brand never sacrifices that bond by incorporating User-Generated Content (UGC) in marketing campaigns. When brands present customer-shared product experiences, they convey authenticity, gain trust and add a sense of shared purpose between brand and customer.

We demonstrate that simply hopping aboard the AI bandwagon isn’t sufficient to triumph in today’s world. Marketers must balance reliance on AI’s automation and data analytics with equal measures of human insight authenticity.

Through machine learning, AI can analyze marketers’ experiences with customers to pinpoint patterns, identify areas of improvement and impart suggestions to agents.

Read Foundations of AI-Powered Marketing: Understanding and Implementing Artificial Intelligence in Your Marketing Strategy (AI Marketing & Sales Series) by AI Money Machine

AI can be used by brands to analyze tons of data and identify past brand experiences, powering on-target messaging that enables customers to feel understood, valued and brand loyal.

Email or call us at 708-246-4211 to learn how to integrate human-centric marketing into your AI-driven campaigns to ensure authentic connections are forged with your most promising customers and prospects.

LET CHATBOTS FREE HUMANS FOR MORE PERSONALIZED ATTENTION

Part of any marketing team’s role continues to be responding to customers’ questions. Studies have shown AI-enabled chatbots can fill this role in as many as 80% of inquiries, especially those easy to answer or involving self-service. Chatbots can respond 80% more quickly, delivering greater customer satisfaction and shorter waits. Use of chatbots should enable brands to better use human resources to respond to more complicated questions, or those requiring empathy and nuance. Result: Efficiency gains and greater customer satisfaction across the entire spectrum of customer inquiries.

Having established the desirability of combining AI efficiencies and automation with human attentiveness, let’s now probe other areas where such synergies exist.

• Edit AI Content. AI can free marketers for other tasks by handling some of the most basic content creation, freeing marketers for other tasks. However, any content created by AI should be carefully reviewed and edited by professional content strategists for accuracy and cliché-free messaging.
• Interpret AI Insights. Predictive analytics remains among the most powerful arrows in AI’s quiver, enabling data-driven forecasts of consumer purchasing behaviors. That fact notwithstanding, interpreting the AI-generated findings still requires human expertise.
• Align AI Ideas. With the seeming speed of lightning, AI can analyze trends and provide marketing guidelines. But those guidelines must be vetted by seasoned marketing professionals, to make sure resulting content remains consistent with brand strategy.