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Brands must keep pace with AI’s entry into all digital marketing areas

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Anticipate Change on Several Digital Marketing Fronts in 2025

The coming 12 months will be the year of AI, as the revolutionary technology facilitates data-based personalized content creation, trend-predicting data analysis and customer segmentation enabling ultra-customized content. But that’s just the start. The new year will usher in greater use of short-form video, content tailored for voice search, ethical data collection and transparency, and more. Read on for all the predictions.

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708-246-4211

WATCH FOR AI TO BE HARNESSED FOR MANY MARKETING AIMS

In the coming year, artificial intelligence will make its presence felt in digital marketing like never before. By virtue of its ability to sift mountains of customer data, AI will usher in an era of exceptionally personalized marketing messages. It will scour data to predict consumer trends, vesting marketers with the ability to create campaigns anticipating customer desires. And it will bring an unprecedented level of AI-powered chatbot sophistication, vastly enhancing customer support.

We prophesize the most impactful digital trends altering the 2025 marketing landscape, forecasting the developments marketers are likely to find most beneficial.

Some 89 percent of marketers report utilizing generative AI tools, with the largest percentages using the tech in brainstorming new topics and summarizing content.

Read Mastering Digital Marketing Trends for 2025: A Practical Guide for Embracing Tomorrow’s Digital Landscape, by Carmen Lascu.

Gen Z is leading a movement back to brick-and-mortar store shopping, meaning brands need to find ways to integrate traditional offline with online marketing approaches.

Email or call us at 708-246-4211 to discuss the digital marketing trends brands will need to embrace to remain ahead of the competition in the 12 months to come.

TRANSPARENT DATA HANDLING DESTINED TO LOOM LARGE IN ‘25

Brands understand nurturing trust among their customers and prospects remains paramount. In order to gain and keep that trust, they will increasingly find it necessary to embrace “transparent data handling” this coming year. This term refers to brands being honest and sincere about their collection, utilization, storage and sharing of data. Brands will be expected to collect only data needed for specific purposes, control who can access and tweak data, maintain clear and readily understandable privacy policies about data collection and use and be accountable for any data mishandling.

We’ve only just begun to tap the lengthy list of expected digital marketing trends for the coming year. Now let’s move on to several additional drivers expected to be key in ’25.

• Socially shoppable. Social media platforms such as YouTube and Instagram will increase opportunities for customers to “live shop” while viewing live streaming content, representing a major social media opportunity for brands.
• Purpose-driven. Customers will expect brands to undertake sustainable practices and use data to support diversity, equity and inclusion DEI in their marketing messages. Doing so will help avoid bias and ensure fairness and equity in use of data analytics.
• AR, VR Gain Ground. With customers increasingly seeking immersive experiences, augmented reality will allow products to be tried on or visualized in customers’ homes, and virtual reality will enable experience-backed purchase decisions.