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Script stories focused on characters with whom audiences easily identify

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Podcast and Video Storytelling Can Help Brands Prosper Happily Ever After

As children, we are raised on stories related through picture books. But long after we are grown, we still love being entertained by a good story. Storytelling through videos and podcasts represents one of the leading-edge weapons in today’s marketing arsenals. This modern means of storytelling can help your brand better engage with audiences. Read on to learn about benefits of building marketing around storytelling.

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708-246-4211

VIDEO, PODCAST STORYTELLING CAN TAP INTO YOUR AUDIENCE’S EMOTIONS

Capture people emotionally and they are likely to recall your marketing message. That’s because emotional triggers can get audiences hooked on a story. Different emotions can bring your brand different kinds of benefits. For instance, your story might evoke the emotions of happiness and joy, leading to feelings of attachment to your brand. Another story might elicit in audience members a sense of uncertainty or fear but position your brand as the solution to those uneasy feelings. In each case, the emotional element pulls in audiences and leaves them eagerly receptive to your marketing message.

We examine the myriad benefits of video and podcast storytelling, from amplified and enduring audience engagement to enhanced emotional brand connections.

Video storytelling gives brands increased campaign flexibility, allowing them to reach audiences via an array of channels and platforms from social media to email marketing.

Read Best Story Wins: Storytelling for Business Success (Economist books), by Mark Edwards.

While video and podcast storytelling often necessitate upfront investment, over the long run it can be an enduring, cost-effective addition to your other marketing tools.

Email or call us at 708-246-4211to learn how video and podcast storytelling can enable your brand or product to stand out with a wide range of benefits from engagement to cost savings.

STORYTELLING HELPS YOUR AUDIENCE RELATE TO YOUR PRODUCT

Videos attract audience attention through the use of compelling visuals and editing. Audio podcasts snag interest via striking sound effects and colorful narration. But neither hammers home a brand’s message without being relatable. Effective video or podcast storytelling ensures audiences relate to story characters, sensing what the characters are feeling as they seek solutions the brand delivers. Fitbit’s video storytelling campaign backing the release of Fitbit Alta related the story of an adult’s effort to become more fit, a story so compelling the product name wasn’t revealed until the end.

We have probed storytelling’s ability to render your message memorable and relatable. Now let’s zero in on other ways video and podcast storytelling enhances your brand.

• Serialized story. Video and podcast storytelling can be extended from a single story into multiple-episode serialized content. This approach can keep your audience returning to hear the latest developments, thereby sustaining audience engagement.
• Improved SEO. Search engines such as Google are giving more priority to video content in ranking algorithms. Leveraging video storytelling and optimizing videos for search engines enhances SEO efforts, bringing more traffic to brands’ websites.
• Increased notice. As a vibrant complement to traditional print format, video and audio provide ways to deliver marketing messages in uniquely different ways. These enable your brand to stand out from others, leaving enduring impacts on audiences.