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Keep your press page current, with logo, link to placement

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Incorporate news of the placement to social media channels

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Reenergize sales teams with tools referencing top placements

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Wring Every Possible Benefit from Each Top-Tier Media Placement

Brand marketers of every stripe love seeing their companies garner media placements. But seizing the greatest firepower from high-profile media exposure requires marketers s-t-r-e-t-c-h the life of coverage they’ve worked hard to attain. The ways they promote placements internally and externally determine the impact they make, and how much attention they harvest from customers, prospects and staff.

Phone:
708-246-4211

GIVE THE PLACEMENT ATTENTION ACROSS YOUR WEBSITE

Whether you call it your “press,” “news,” or “media” page, make sure it’s updated to include your latest media placements. Include logos of publications that have featured news of your company. Furnish a brief account of the article, as well as the quotes voiced by the company executives interviewed. Above all, ensure a “read more” button with a link to the article is incorporated. You may also want to display the magazine’s cover and the article’s entire first paragraph to pique readers’ interest. Finally, integrate news of the placement on your site’s home page, in blog posts and on your landing page.

We explain that while capturing enviable press coverage remains terrific, it’s the follow-up efforts to extend gains that matter in reaping brand awareness and customer loyalty.

Are you pursuing awards for your company? Promoting brand thought leaders as conference speakers? Referencing media placements can give your effort a leg up.

Read Five Benefits of Using PR and How it Can Assist Your Business, by Adrian Falk..

Leveraging PR placements can help your brand hook top employees. Include mention of press coverage in recruiting efforts to magnetize the talent you seek.

Email or call us at 708-246-4211 to learn how to build on media placement gains, using them to benefit your brand externally, internally and via social media.

BOOST YOUR COVERAGE OVER YOUR PREFERRED SOCIAL CHANNELS

Has your brand snagged favorable press in the New York Times, the Wall Street Journal or other major media? Sharing those URLs (along with short descriptions of the articles themselves) over your company’s social media channels likely will capture the eyes of coveted followers. Also consider the idea of amplifying the impact still further by pushing out posts from company thought leaders about the media placements. This can help launch exchanges between your brand’s leaders and their own networks, and ultimately boost sales and recruiting. Don’t forget to mix in head-turning visuals.

We’ve only begun to describe the ways your brand can benefit from media placements. Read on for ways to elevate influence both internally and externally.

• Electrify sales. Present your sales teams with tools that reference PR wins in topflight publications, and ensure those team members have access to all significant coverage. The increased credibility stemming from major press can help supercharge your sales.
   
• Motivate employees. Nothing re-energizes employees like external recognition from respected outlets. Use internal communications channels like company newsletters or staff meetings to guarantee employees know about -- and crow about – great coverage.
 
• Build relationships. Placement triumphs can serve as mechanisms to build rapport with key stakeholders able to advance your brand. Send notes to crucial business partners, and cite the news coverage as validation the partnership has borne fruit..