Enhance

Burnish brand value by leveraging new trade media opportunities

Engage

Snare attention for news about your brand and products

Entice 

Reel in customers with more in-depth and insight-rich content

More >

More >

More >

The Evolving Trade Media Landscape Brings Opportunity to Brands

Pursuing mainstream press can result in broad media coverage for your company. In addition, trade publications often provide companies substantial opportunity to increase brand value. With trade media’s presence on digital platforms, audiences gain more accessible insights from expert sources. That’s why many industry professionals state they typically consult trusted trade media when researching a product purchase.

Phone:
708-246-4211

TRADE PUBLICATIONS ENABLE BRANDS TO ZERO IN ON KEY TARGETS

Trade publications can deliver in-depth coverage of the topics that interest and concern your most coveted targets. Those targets trust the trade media as reliable authorities, seeking them out for product updates and industry trends. For this reason, audiences lend trade media their full attention, and look for insights to help navigate their buyers’ journey. That’s why it makes good sense to fully prioritize pitching trade media

We show it makes sense to keep trade media top of mind when pitching company news, because using trade as well as consumer media helps build brand value.

An excellent way to position your company as the industry thought-leader is by sharing advice and insights in published trade media stories and online forums.

Read “The Value of Pitching Trade Publications,” by Nicole Shuman, published in the April 3, 2024 edition of PR News..

A more and more crowded media landscape, diminished editorial and writing staffs, and lighting-like news cycles mean your brand should view itself as being an ally to editors and writers. Ensure your pitches save rather than consume their time.

Email or call us at 708-246-4211 to discuss new, effective PR techniques to reach trade audiences and increase brand value for your company.

DIGITAL PLATFORMS MAKE TRADES A BETTER BET THAN EVER BEFORE

Technology’s swift evolution has ushered in an era of omnichannel purchasing on the part of customers. That’s spurred an ongoing transition to data-driven storytelling, in which data is used to create compelling insights on a specific trade community’s challenges and opportunities. Also increasingly key are influencer partnerships, in which brands work with influencers to highlight products or brands, and multi-media content, in which videos, infographics and images are combined to relate more visually stimulating messages.

We’ve offered three innovative methods to distribute your company’s news and updates to your industry’s trade media. Let’s turn now to other unique advantages of tapping into the trade.

• Go beyond content. Today’s trade media prove extremely valuable in alerting readers to opportunities extending beyond content. These can include special events, podcasts, op-eds, webinars and conferences that keep targets up to speed on news and trends.
   
• Keep sales strong. Prospective customers may come across trade press mentions while doing product research or searching for a solution. Their decision to purchase becomes easier when the product is backed by a credible trade article. Overlooking media opportunities with the trade could mean stagnant company sales.
 
• Build profitable relations. Companies can often forge a rapport with trade editors sustained over a period of years and many articles. Good relationships with trade editors can lead to more frequent and more in-depth trade publication exposure.