Strategize

Choose which ways you’ll profit from Meta updates to Facebook, Instagram

Optimize

Use Facebook’s new features to auto-tailor ad text to specific visitors

Mesmerize 

Ensure content that really gets noticed by applying Instagram Edits app

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Leverage Meta’s New Initiatives to More Effectively Reach Customers

The importance to marketers of Meta’s Facebook and Instagram platforms is beyond debate. When Meta rolls out updates that stand to help brands create more effective ads and better reach their target audiences, the platforms become even more valuable. In this month’s Net Results, we examine some of the AI-powered tools Meta has unveiled to enhance content creation, management and more. Read on.

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708-246-4211

FACEBOOK UPDATES STREAMLINE, SIMPLIFY CAMPAIGN CREATION

Helping brands more efficiently attain goals is among benefits of Facebook updates. When planning Facebook campaigns, brands can now simply choose from six Facebook Ads Manager objectives best fitting business objectives: App promotion, awareness, engagement, leads, sales and traffic. Another improvement: The new “optimize text per person” feature. This enables Facebook to automatically rotate brands’ ad descriptions, headlines and captions based on machine learning forecasts of which will best resonate with audiences. Unlike earlier iterations, this version doesn’t require differing copy from advertisers. It instead predicts response based on existing ad elements.

We review several of Meta’s most consequential Facebook and Instagram updates, detailing how those new tools can generate greater marketing firepower for brands.

Among the updates Meta recently added was one that allows marketers to include more than one landing page for individual images or video ads.

Read Meta Connect 2024 Breakdown: The Revolutionary AI and AR Tools You Can’t Ignore: What You Need to Know About Mark Zuckerberg’s Bold Innovations and How They’ll Impact You, by Tom K. Smith.

Meta updates enable Reminder ads to feature external links to new products, giving marketers more ability to convert interested prospects into purchasing customers.

Email or call us at 708-246-4211 to discuss the impact Meta updates will have on your marketing campaigns, and how to leverage them for greater success this year.

INSTAGRAM’S EDITS APP ENHANCEMENT BOOSTS BRAND CREATIVITY

In launching its CapCut-style Edits app, Instagram incorporated numerous elements adding value to its dedicated creation and editing platform. These include ability to edit AI-generated background and animated still images. Additional benefits: the chance to gain greater control by editing on a playback timeline; the opportunity to record in the app video up to 10 minutes in length; and capacity to capture higher quality content. The features stand to grow more beneficial with AI’s continued advances.

There’s still more to report about new Meta enhancements that will help brands profit whether they advertise on Facebook or Instagram. Let’s begin with these key insights.

• Oust indecision. Meta has removed much of the fuss from campaign targeting with updates to its AI-enabled Advantage+ Ad campaigns. A new Advantage+ campaign structure terminates the need to select between a manual or an ASC+ campaign.
• Avail AI. Advantage+ has been expanded to help brands better leverage the tool’s targeting ability. Thanks to AI being embedded in Advantage+, marketers can rely on this feature to automate their campaigns and pinpoint highest-caliber leads.
• Know score. Now under testing by Meta, a new “Opportunity Score” feature within Ads Manager will enable advertisers to see at a glance a score reflecting how effectively their campaigns are maxing performance, letting them adjust campaigns in response.