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When it comes to repurposing content, simpler is better. And few means of repurposing content are quicker or easier than modifying successful blog content into a SlideShare or two. Everyone enjoys a good presentation, and a SlideShare replicates that experience, turning blog content into the visual part of a presentation. A SlideShare can be easily shared with your most desirable targets, and also serves up your content in a more memorable form. One additional benefit: A SlideShare may allow your team to slide in fresh, colorful new graphics that weren’t part of the original blog.
Cataloging all ways of repurposing content remains beyond the scope of any newsletter. But read on for three more essential approaches in this edition of Net Results!
- Video tutorials. Today, the ability to master many simple tasks exists as close as a YouTube video. Your brand can augment that channel’s stockpile of instructional clips by repurposing your how-to articles into simple-to-follow video tutorials.
- Greater depth. Longer-form podcasts may allow marketers to delve more deeply into subjects of interest to their audiences. Consider taking yesterday’s posts and expanding them into podcast episodes, adding new interview material with thought leaders.
- UGC (user-generated content). Social media furnishes a forum for repurposing material that offered value in its original channels but could add more value over another. UGC, such as reviews or tweets, could be morphed into Instagram videos, for example.
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