Interact

Turn your show attendance into greater rapport with current customers

Introduce

Use face-to-face opportunities to initiate relationships with key prospects

Intersect 

Seize attention of editors able to give your brand broad media coverage

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Trade Shows Like IBS/KBIS Furnish Opportunity to Build Brand, Gain Exposure

Few events beat trade shows in driving brand equity. Trade shows like IBS/KBIS present brands with one-stop shopping value. In one setting, you can meet current and future customers, unveil products, size up rivals and command the eyes of media. With an experience Home Products agency guiding your show-based marketing and public relations, editors will glean vital insights to give your brand coveted media exposure and attract qualified prospective customers.

Phone:
708-246-4211

FACE-TO-FACE MEETINGS RANK BEST FOR BOOSTING RESULTS

The upcoming IBS/KBIS show in Orlando will provide a bounty of face time with the very folks you want to meet. You can use that time to cultivate leads with motivated customers and prospects. You can also present new product intros and how-to demos, garnering valuable feedback from those in the audience. As well, there will be a chance to size up rivals’ products, services and trade show strategies, forge new partnerships in your field, learn of breaking industry trends and nurture more consequential, profitable relationships.

We guide brands on ways to team with an experience digital PR agency to score maximum benefit from trade shows like the upcoming IBS/KBIS trade show February 17-19 in Orlando.

Digital PR agencies can help transform brands into trade show thought leaders by arranging panel and workshop participation and keynote speaker engagements.

Get up to date on IBS 2026 by clicking here:
www.buildersshow.com.
Plan your KBIS visit here:
www.KBIS.com.

As you move about the show floor, keep an eagle eye out for companies offering complementary products or services; consider forming partnerships with them.

Email or call us at 708-246-4211 to learn how to raise your trade show presence and ROI while attending the IBS and KBIS industry showcases in Orlando.

AN EXPERIENCED DIGITAL PR AGENCY HELPS YOU REAP SHOW ROI

Brands wrest the greatest return from show participation by enlisting top-notch digital PR shops to handle myriad tasks before, during and after the show. An agency with long industry experience can gain valuable media coverage and help a company whip up booth traffic with informative social media outreach. The agency can also corral media coverage by slating briefings, booth tours and meetings yielding business-building coverage. Alignment of messaging is another agency specialty, helping ensure booth literature, presentations and booth staff’s talking points offer consistent themes and messages..

We’ve discussed ways in concert with its PR agency your brand can cultivate attention from interested show attendees. Let’s now examine other ways to reap trade show ROI.

• Extensive campaigns. Brands and their PR representatives should view trade shows not as multi-day events, but campaigns designed to cultivate interest pre-show, build traffic during a show and convert leads post show.
• Outreach and engagement. Weeks prior to the show are a time to use direct response campaigns, customized email marketing and social media to reach important people you want to visit your booth, ensuring they put your booth on their “short list” during the show’s run.
• Convert and measure. Post show, divide leads into those that should be contacted now, later or long-term and launch outreach efforts. Repurpose show media coverage and highlights. In later weeks and months, measure cost-per-lead and lead-conversion-rate ROI.