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To gain more Instagram followers, start by identifying the new users you would most like to reach in your target markets. Knowing who they are should help invest your posts with greater direction and relevance. Once you gain a firm idea of that category of Instagram user, start compiling a list of keywords and hashtags reflecting those people’s interests. Finding the ideal keywords and hashtags to slide into your posts will give you a leg up on rivals. That’s because your customers will be able to readily locate your content as they search for items like building supplies or home décor ideas.
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You’ll want to reach your customers and prospects wherever they are online. So it’s a good idea to promote your Instagram content on other social media platforms. This year, some experts are touting Pinterest and TikTok as two of the best places to trumpet your Instagram content and build followers. Link your Instagram account and your TikTok presence. Pin your Instagram posts on your Pinterest account. In addition, use other platforms: Facebook, Twitter and YouTube. Include a button to your Instagram page on your website, blog and emails.
An array of additional stratagems can be leveraged when building your Instagram followers. Several of the more leading-edge ideas are described in the bullets below.
- Post coveted content. On a consistent basis, post high-value Instagram content your targets want and need. Determine what that content should be by utilizing analytics tools and routinely testing and refining content.
- Ask for shares. Influencers, brand advocates and your very own customers can be some of your best promoters. Enlist each of these groups in sharing and posting your content, and tagging your company in their posts to give you more exposure.
- Stick with Stickers. Your brand won’t need 10,000 followers to access high-level Instagram features. A new feature allows all companies to drive traffic with Link Stickers, permitting brands like yours to link out from Stories.
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