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When prospects click, ensure they're delivered immediately to a dedicated landing page specifically designed to promote your webinar. That landing page should feature an overview of the webinar, including title, duration of session, cost and either date and time or "available on demand." Nearby should be a brief form to complete with name and contact information, a teaser video selling prospects on the many benefits of the webinar and finally the prominent "Register" button.
While the above two strategies are keys to trumpeting your webinar, a third is equally critical. In this strategy, you persuade followers to assume part of the effort on your behalf. Read on for more detail.
- 3a. Make landing page sharable. It's not enough you've swayed registrants to commit to your company's webinar. You also want those registrants to serve as your promoter, encouraging their colleagues to register as well.
- 3b. Incorporate social share buttons. The simplest way to inspire registrants to tout your webinar is by shoehorning social share buttons into your landing page. One company found including share buttons hiked content sharing by 200 percent.
- 3c. Offer incentive. Shaving products company Harry's gave visitors to its landing page the chance to earn free products if they shared the landing page with others. The result: 100,000 emails in one week to the company during pre-launch.
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