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1. Among roles AI and machine learning perform best is drilling into data sets, plucking out insights, using the information to boldly forecast the future and then learning and improving forecasts over time. Insights can include who outside and inside your data base are ideal leads, what actions can be taken to turn leads into buyers, and which content will sway them to purchase. Greater customer insights and lead scoring, and more personalized product suggestions, are among the many dividends. .
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2. A third of today’s 3.5 billion daily Google searches are voice searches, TheeDigital reports. That percentage will only grow larger. AI-enabled virtual assistants and other voice-activated tools allow voiced conversational keywords to unseat traditional long-tail keywords in searches. As algorithms improve, voice searches are sure to become the search norm. Marketers who embrace voice search will prosper when customers and prospects use quicker, more intuitive searches to locate their products.
As profound an influence as predictive analytics and voice-activated searching stand to exert on digital marketing, they are just two of the countless benefits of AI and machine learning. Follow along as we unveil two more key advantages of the technology.
3. Let Chatbots Communicate. AI-facilitated chatbots can elevate the customer experience. How? By providing a communication tool that gives customers answers to pre-sale queries and provides engagement-building follow-up.
4. Map end-to-end content strategy. Content strategy is an ever more important part of digital marketing. AI can help marketers forecast what to write about, when and how often to publish, what keywords to include, and more.
Bonus: Personalize Content. Studies have shown content personalized to the recipient not only gains higher click-through rates, but generates sales more effectively. AI provides customized content that rivals the real thing.
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