Reach

Extend your efforts to gain new LinkedIn followers

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Use long-form blogs and videos to inform LinkedIn audience

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Urge everyone to boost engagement by optimizing LinkedIn use

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Boosting Your LinkedIn Followers Can Boost Your Business

LinkedIn, the professionally focused social media network, keeps evolving as a fertile wellspring of patrons and prospects. Whether yours is a B2B or B2C company, LinkedIn users want to learn about your product or service. Adding LinkedIn followers helps you enjoy greater reach, offer insights to wider audiences and forge connections for others. All these steps can add LinkedIn followers and help fatten your bottom line.

TO GRAB MORE FOLLOWERS, SHARE VALUED INSIGHTS MORE OFTEN

First, use LinkedIn’s Pulse online news aggregation feature to better target your company’s best prospects. Using Pulse can also help your company obtain improved SEO through benefits like indexable content. In addition, your Pulse content can be tagged to boost traffic to your site long after content is published, to provide that content with long-lasting searchability.

Second, upload native videos directly to LinkedIn rather than linking to external videos, because LinkedIn favors such native videos. Your video can showcase a product, provide customer testimonials or be an overview of the content you’re sharing.

In this issue, we reconnect with the always-evolving LinkedIn, citing reasons to boost your followers on the professional platform, and suggesting ways to achieve that goal.

Every second, LinkedIn gains two new users. LinkedIn grew from 467 million in third quarter, 2016 to 590 million in late December 2018.

Read LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling, by Melonie Dodaro.

Producing audience-specific LinkedIn content remains key to winning more followers. Sprout Social's LinkedIn Follower Demographics can help you pinpoint precisely who reads your company's LinkedIn content.

Email or call us at 708-246-4211 to master the best practices in gaining LinkedIn followers and boosting business opportunities through the professional social platform.

REMEMBER THAT LINKEDIN WORKS BEST IF MONITORED AND FINETUNED

Third, to add LinkedIn followers, one of the best moves your company can make is routinely using LinkedIn metrics to monitor your engagement efforts. LinkedIn allows you, for example, to track numbers of visitors who viewed your company page, and determine just who those visitors were, by job title, seniority level, location, company size, industry and referral source. You can also track the number of company page views during a specified period, and most importantly, the number of new followers gained from sponsored updates.

These are a trio of the best practices in growing your roster of targeted LinkedIn followers. Here are 3 more to boost your presence with prospective customers.

• Instantly engage. LinkedIn’s Direct Messaging lets you see who’s on LinkedIn and communicate with them in real time. Seizing this chance for a live chat helps enhance your rapport with customers and prospects.
• Join LinkedIn Groups. With two million groups, LinkedIn likely offers one very well reflecting your company’s niche. Discussions within groups enable you to assist and share knowledge with others, some of whom could become followers.
• Build reputation for following up. To propel your efforts into overdrive, go beyond simply adding followers. Share their posts or directly ask if you can help them. Embracing this extra step with followers will help you gain even more.