Compose

Write long-form blogs that garner more attention in online searches

Disclose

Fill your long-form blog with as much revelation and insight as possible

Oppose

Battle urge to write on current topics; choose evergreen subjects instead

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To Get Noticed, Get Started on Long-Form Blogs

Long-form blogging can deliver your company higher search results. A recent study of one million Google searches found first-page results averaged 1,890 words. Long-form blogs get readers more fully engaged, are more frequently shared by influencers and include more inbound links. Bonus: their authors are viewed as more authoritative. To succeed in long-form blogging, keep these trends in mind.

1. DETAILS, SPECIFICS ARE HALLMARKS OF GOOD LONG-FORM BLOGS

When the project calls for lots of words, some writers load up lots of fluff. That's the wrong way to write long-form blogs. Your blogs must earn an authoritative reputation. They must be more informative than other blogs probing the same topic. So every one of their many words must carry its own weight. Long-form blogs must be filled with details, specifics, and useful information, spurring readers to learn more about your company's products or services.

In short, we provide rationale for blogging long. We explain why long-form blogs get attention, shares and traffic, and identify long-form blogging trends to follow.

Long-form blogs can serve as starting points to fire off additional marketing salvos. They can furnish social media post material, be the basis of email marketing campaigns and/or be the medium to reach out to influencers.

Read “How Long Should Blog Posts Be in 2019,”by Isaac Justesen.

Try to introduce new concepts in each long-form blog you pen and seek visual tools like images and videos to communicate concepts to readers.

Email or call us at 708-246-4211 to leverage the most important trends in long-form blogging to increase traffic, shares and engagement.

2. CHOOSE TOPICS OF INTEREST TO READERS NEXT MONTH, YEAR

Just as your words must work hard for you, so must your topics. They can't be subjects readers will lose interest in after a few days or weeks. Nor should they be of only seasonal interest. They must be topics continuing to pique attention throughout the year -- this year and even next year. They must continue to seize high rankings, shares and traffic for your company over time. Use Google Trends to help you select trends that will continue to attract eyeballs, then write without current or seasonal references.

These are only the first two of today’s trends impacting long-form blogging. Read on for two more, plus a bonus trend well worth investigating.

• 3. Invite the eye. To get results, long-form blogs must be read. That’s less likely if you present the reader with long unbroken copy blocks. Break up the blog with white space, subheads, bullets, visuals, sections and other formatting approaches.
• 4. Narrow your focus. Choose a very broad topic like “How to write blogs,” and you’ll fail to gain high search results. Narrow your focus to “How to use effective long-form blogs to gain building product customers,” to boost odds of ranking high in searches.
• Bonus: Use primary and secondary sources. Include both insights gleaned from your own interviews of industry experts as well as information from previously published pieces. This approach will give you an “exclusive,” boosting readership.