Extend

Use YouTube True View in-stream ad extensions to interact with viewers.

Transcend

Go beyond yesterday’s screens with YouTube’s new vertical ads.

Ascend

Soar above rivals in YouTube advertising lead generation.

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Leverage YouTube Adverting Trends to Capture More Leads

Advertising on YouTube has become a must for brands. YouTube reaches more 18 to 49-year-olds than broadcast and cable combined. One billion people, almost one-third of Internet users, visit YouTube daily. YouTube is the second largest search engine, and after Google and Facebook, the third most visited site. No wonder top marketers follow recent YouTube advertising trends to capture more leads. You can too.

EXTENSIONS GIVE YOUTUBE MARKETERS NEW WAYS TO ENGAGE VIEWERS

Earlier this month, YouTube replaced its old call-to-action (CTA) overlays with extensions to its True View in-stream ads. The extensions are designed to spur viewers to respond to CTAs by clicking through to your company website, enabling the leads to be captured. While the earlier CTA overlays were designed into ads, extensions can be added to any new or existing ad. They also allow you to add useful information to your video ad, giving viewers more reason to act on your offer.

We tune in to YouTube’s growing popularity as an ad medium, screening for the most beneficial trends in YouTube ad lead generation.

In early trials of YouTube‘s True View ad extensions, several major brands witnessed very favorable results. One cellphone company experienced a 785 percent increase in click-through rate from the extensions, versus a regional benchmark.

Read YouTube Ads Made Easy 2018: Skyrocket Sales and Profits Instantly With These Proven YouTube Ads Techniques, by Paul Cundell.

Creating a custom landing page for those responding to your YouTube ad’s CTA is still among the most effective ways to gain leads.

Email or call us at 708-246-4211 to learn about the most recent trends that can help you reap more sales leads through YouTube advertising.

Seventy percent of YouTube viewing is done on mobile devices. That led the channel to recently launch new vertical video ads that fill up the mobile screen in the YouTube app. Taking advantage of vertical ads has been demonstrated to yield double-digit gains in brand awareness and purchase intent. Follow another YouTube ad lead generation trend by strategizing placement of clickable CTAs. It was once assumed clickable CTAs should appear at the end of ads. Today, marketers are urged to ensure they appear numerous places throughout the ad.

The three above are among important recent trends in lead-generation via YouTube advertising, but not the only ones. Follow along to learn a few more.

• Consider using “form ads,” a YouTube True View format expressly designed for lead generation. They are so named because they let viewers provide their names and email addresses on sign-in forms at the end of the ad. A large restaurant chain captured thousands of leads using form ads touting discounted meal packages.
• Narrow the targeting of your video ads by leveraging YouTube‘s ability to track and monitor individuals’ viewing habits. Video ad response rates can be dramatically enhanced by precisely targeting ads based on these insights.
• Measuring the success of YouTube ads grows increasingly important. A number of market research firms from IRI to Oracle Data Cloud and Nielsen Catalina Solutions measure YouTube ad effectiveness. More are likely to follow.