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Mix virtual objects into real-time, real-world scenes.


Invest time, effort to make your AR authentic, not gimmicky.


Persuade customers to try your product using engagement-boosting AR.

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Saturday, October 27th, 2018

Augmented Reality Delivers Eye-Popping Potential as Powerful Marketing Tool

Blending real-world settings and non-real objects was science fiction not long ago. Now you can achieve that effect on a smart phone with Augmented Reality (AR). Marketers find AR on mobile devices offers a quick, easy and interactive way to reach customers while they shop. No wonder 72 percent plan to use it in the next year. Separate your AR efforts from rivals. Adopt these three key best practices.

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Because AR is a comparatively new tool, some marketers are waiting for it to mature before attempting to leverage benefits. Don’t waste a great marketing opportunity by being among latecomers to this party. It’s entirely possible to start small, scale and test your efforts, and let them evolve along with maturation of technology and device platform preferences. Feel free to experiment with AR during its gestation, and let your AR program blossom into full flower over time. For instance, you could start by enhancing your product demonstrations or livening up your exhibit booth display.

We explore Augmented Reality, probing its marketing potential and three key best practices to guide its use.

According to The Drum research, AR experiences can generate dwell times of 85 seconds, and “click-through rates to purchase” of 33 percent, providing an invasive weapon to online and TV ad arsenals.

Read Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding and Communications, by Cathy Hackl and Samantha G. Wolfe.

Use AR to put your products into environments with which customers are very familiar. lets potential customers place art in their homes and customize frames. Dulux enables viewers to preview different colors they might paint their walls.

Email or call us at 708-246-4211 to learn about Augmented Reality (AR) marketing, ways to use it today to tell brand stories and how its future use is expected to evolve.


Were AR a vehicle, it might be the latest all-electric sports car going from 0 to 60 in seconds. In short, it would tempt users to show off and try to garner attention rather than achieve purpose. To ensure AR is used effectively, it must be employed as an authentic, purposeful tool to deliver meaningful brand experiences. AR must add value and substance, and be viewed as a portal for followers to experience a different kind of engagement with your brand.

These two AR best practices will help your efforts triumph. The third and final key best practice is to reach your audience on their smartphones, helping your Augmented Reality marketing efforts scale sooner.

  • A short while back, AR could be experienced only on sophisticated headsets with names like Daydream View, Oculus Rift or HTC Vive. That’s no longer the case.
  • Now you can put AR’s potential in the palm of your customers’ hands. It makes using AR-based marketing particularly appropriate to reach on-the-go customers.
  • Also start preparing for a swift expansion of places AR can be seen, coming soon. For instance, high-end automakers are experimenting with AR-enabled windshields. And high-tech AR bus stops now serve AR content.