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Because AR is a comparatively new tool, some marketers are waiting for it to mature before attempting to leverage benefits. Don’t waste a great marketing opportunity by being among latecomers to this party. It’s entirely possible to start small, scale and test your efforts, and let them evolve along with maturation of technology and device platform preferences. Feel free to experiment with AR during its gestation, and let your AR program blossom into full flower over time. For instance, you could start by enhancing your product demonstrations or livening up your exhibit booth display.
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Were AR a vehicle, it might be the latest all-electric sports car going from 0 to 60 in seconds. In short, it would tempt users to show off and try to garner attention rather than achieve purpose. To ensure AR is used effectively, it must be employed as an authentic, purposeful tool to deliver meaningful brand experiences. AR must add value and substance, and be viewed as a portal for followers to experience a different kind of engagement with your brand.
These two AR best practices will help your efforts triumph. The third and final key best practice is to reach your audience on their smartphones, helping your Augmented Reality marketing efforts scale sooner.
- A short while back, AR could be experienced only on sophisticated headsets with names like Daydream View, Oculus Rift or HTC Vive. That’s no longer the case.
- Now you can put AR’s potential in the palm of your customers’ hands. It makes using AR-based marketing particularly appropriate to reach on-the-go customers.
- Also start preparing for a swift expansion of places AR can be seen, coming soon. For instance, high-end automakers are experimenting with AR-enabled windshields. And high-tech AR bus stops now serve AR content.
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