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Videos are well suited to myriad marketing tasks. But none fit the medium better than how-to or tutorial videos. Most people would rather learn through videos than through long, detailed printed instructions. In clear, easy-to-grasp fashion, video marketing can educate your prospects about how your product or service works, and ways it meets customers' needs. In the process, videos can effectively make the point viewers should purchase that product or service to gain the benefits described.
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Since the early motion pictures eras, viewers have been accustomed to watching movies and later videos on rectangular screens. But many videos being viewed today are seen in square or vertical formats on mobile devices. This trend has resulted in more videos in square or vertical formats. Square videos can fill 78 percent more space in viewers' mobile newsfeed than landscape videos. They also generate a higher percentage of viewer engagement.
We've discussed a pair of important trends in "video-first" marketing. But a trio of additional developments follow immediately. Continue reading for more tips on adding robustness to your video marketing.
- The diverse experiences afforded by 360-degree videos yield more views, shares and subscribers and can end by giving viewers buying options. No accessories are needed, so they provide more accessible virtual reality experiences.
- Live video now accounts for 13 percent of web traffic featuring videos, a percentage that should only increase. Live videos can enable marketers to increase immediacy, spur longer view length while also trimming costs.
- More marketers are using videos to move prospects through the marketing funnel from awareness to consideration to purchase. They find videos work as well or better than some of the more traditional funneling efforts.
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