Assess

Determine what words customers might use in searching for your products.

Compress

Reduce your list to the most valuable words in bringing visitors to your website.

Progress

Use these top keywords to generate more leads through SEO.

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Seeking to Generate Leads? There's Nothing More Important than Keywords

Finding the right keywords is paramount to generating online leads. Keywords are words, phrases or word groupings customers type into search engines when seeking a product or service. Including the right words, phrases or word groupings on your web page helps search engines find your company's site and give it higher search rankings. Read on to learn how to determine the best lead-generating keywords.

START BY ASKING YOURSELF QUESTIONS ABOUT YOUR COMPANY

To determine what keywords may be important to your SEO strategy, start by asking yourself questions about your company and its products or services. What does your company do? What products and services do you sell? What features are noteworthy about these products and services? What problems do your products and services solve? What would customers ask to learn more about your company?

We focus on how to find the right keywords for lead generation, discussing why keywords are critical and how to create lists of keywords that garner results.

Google Autocomplete easily helps you identify most-used keywords. As you enter words, Google offers several versions of how that search phrase is typically completed. These Autocomplete results are based on most frequent searches.

Keyword Research: How To Find And Profit From Low Competition Long-Tail Keywords + 33 Profitable Niches Analyzed, by Nathan George

Your customers talk about your products and services on social networks. Access Facebook, Twitter and Google+ to pinpoint the words they most often use.

Email or call us at 708-246-4211 to learn how to use an assortment of tools and techniques to identify keywords that effectively generate leads.

FROM YOUR LIST OF POSSIBLE KEYWORDS, ASSESS EACH ONE'S VALUE

Your list of keywords, entered in search engines, will likely bring customers to your website. But keywords' real value is in delivering the right customers to your site. To ensure that happens, assess the value of keywords you've generated. Ask yourself if each will result in customers finding what they want on your site. Will they be satisfied with what they find? Will these searches result in greater sales and profits? If "yes" is the answer to each question, take the next steps.

There's no hard-and-fast way to get from this point to the identification of the most valuable keywords for your company. Nailing down the value of keywords is a matter of using keyword-related tools, as well as trial and error testing. Try these strategies.

• Enter each of your preferred keywords in search engines and assess results. Do your competitors land high in these searches? Do the searches generate multiple search ads, indicative of optimal lead-generating keywords?
• Use your Google Webmaster Tools Search Insights report to learn what keywords and phrases generate web traffic to various pages of your website.
• Employ Google Adwords Keyword Planner to learn how keyword structure changes – such as plural as opposed to singular – can greatly alter results.
• Assign priorities to the keywords you've generated by grouping them under long-term goals, medium-term goals and low-hanging fruit, resulting in a keyword list and attack plan.