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Compose

Pique readers' desire to read on with thought-provoking headlines.

Disclose

Reveal information striking middle ground between client's and editor's wants.

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Capture interest with strategies and solutions which benefit readers.

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Wednesday, July 27th, 2016
   

For Successful Content, Start with Impeccable Writing

Good writing is a foundation of content marketing. But too many content marketing efforts suffer from flabby, uninspired, unfocused writing. To get results, your writing must focus on topics that intrigue your customers. Your writing must also get right to the point, evoke strong emotional connections and be accurate and original. To achieve all these goals, follow these guidelines.

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GOOD CONTENT MARKETING WRITING FINDS A MIDDLE GROUND

To gain maximum exposure for your message, identify the middle ground between the points you want to convey about your products or services, and the typical points an editor wants to convey to his or her readers or viewers about your topic. Successful strategic content writing identifies this middle ground between interesting features and benefits that you want to communicate, and the information editors want to convey.

We provide insight on good writing, which is both the basis of effective content marketing and a skill that can polished by following the right guidelines.

You can perform a free headline analysis to see how big an emotional tug your headline generates. Use the Advanced Marketing Institute's Emotional Marketing Value Headline Analyzer to gauge your headline's emotive power.

 

YOUR AUDIENCE IS ON THE RUN, SO RESPECT THEIR TIME

In marketing, it's always been a wise move to get right to your point in the opening sentence or sentences. Doing so "hooks" readers, keeping them from putting down the piece until they've bought your product – or bought into your concept. This strategy has never been more important than it is today. Most readers now read on their smart phones, so the content must be optimized for a small screen and quick reader retention. Craft written content so it grabs readers quickly -- and doesn't let go.

In addition to these tips, other approaches can help your writing successfully propel your content marketing efforts. Follow along as we take you through additional tips and trends that can help your content marketing get swift and resounding results.

  • You want your content to be a source of readers' insight and inspiration. Write content that answers your audience's most pressing concerns, and leaves them with thought-provoking ideas.
  • Lure readers and keep them reading by forging emotional connections. Stories that spur heartfelt feeling -- without being too schmaltzy -- will stoke readers' interest and build engagement with your message.
  • To facilitate best SEO results, research the most appropriate keywords for your message and weave them into your content. In addition, create original content with fresh concepts not found elsewhere.
  • Before finishing, ask yourself: Is the content compelling? Have we written in the "middle ground"? Do main points provide clear benefits to the audience?

 

 

Read Herding Goldfish: The Professional Content Marketing Writer in an Age of Digital Media and Short Attention Spans, by Gene Knauer.

Make every word count. When creating content that complements visuals, ensure text adds to -- rather than simply restates – the messages images convey.

Email or call us at 708-246-4211 to learn how concise, thought-provoking and well strategized writing can make your company's content marketing more effective.